Pat McGrath Labs

The beauty world is full of trends (throwback to the full-coverage and contouring era of the 2010s). But the fundamentals, the classics that transcend trends and dutifully deliver decade after decade? They’re not going anywhere. Here are three iconic makeup looks with major staying power. Skin-First Complexion 20 years ago and 20 years from now, one thing will stay the same: Your beauty routine starts with skincare. Whether you’re creating minimal or major moments, caring for your skin doesn’t have an expiration date, and a healthy-looking, radiant glow will always be in . Before adorning your canvas with color, prep and prime your complexion with hydration heroes. Think serums, creams, and essences formulated with good-for-you ingredients that come together to create a naturally lit-from-within look. Makeup with skincare benefits (think hydrating foundation with a natural look and skin-refreshing blurring setting sprays) continues to have its moment. Classic Red Lip ...

If you’re a makeup lover, you know your beauty masterpiece is often your best accessory, so why not blend artistry with fashion? Whether you’re going all out for an evening soiree or want a cohesive everyday uniform, matching your makeup to your outfit can help create an intentional, uniquely “you” look. Here’s how to make it happen. Identify the Vibe Start by considering the occasion, location, and time of day. This will help you create a makeup moment to complement and highlight your apparel choices. If your outfit is runway-ready for an evening out, you might tell a more dramatic story with glamorous features like a dramatic lip, abstract eyeliner, and voluminous lashes. Or, if you’re heading into the office, you might stick to neutrals and a minimalist style, such as a nude lip, satin-soft eye shadow shades, and a subtle winged eyeliner. Gather Your Makeup Essentials Next, ready your makeup bag. Whether you’re crafting a one-of-a-kind canvas or recreating your go-...

As the season shifts from summer to fall, it's the ideal time to get creative with your eye makeup. Here’s how to incorporate autumn-inspired trends into your favorite looks. Warm Tones It’s no surprise that toasty tones are defining fall-inspired eye looks. Warm up your appearance with colorful eye palettes inspired by fall foliage. Think luminous coppers, matte browns, and deep berries. This vibrant, versatile color story adds depth and dimension to your eyes, allowing for limitless looks wherever your day takes you. Up the Ante : Turn up the temps with a warm-toned eye and nude lip for a fall-ready look. Add dimension to your lips by using your favorite lip pencil. For a more dramatic appearance, achieve a shadowy effect by lining the outer edges of your lips with a lip pencil a shade darker than your lipstick. Then, fill your lips with a pale lipstick for a more defined, dramatic appearance. Metallic Shimmers While summer is the season for sun-kissed, shimmery ...