Timeless Techniques Meet Modern Makeup

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The beauty world is full of trends (throwback to the full-coverage and contouring era of the 2010s). But the fundamentals, the classics that transcend trends and dutifully deliver decade after decade? They’re not going anywhere.

Here are three iconic makeup looks with major staying power.

Skin-First Complexion

20 years ago and 20 years from now, one thing will stay the same: Your beauty routine starts with skincare. Whether you’re creating minimal or major moments, caring for your skin doesn’t have an expiration date, and a healthy-looking, radiant glow will always be in.

Woman applying bold red lipstick with flawless skin and sleek hairstyle.

Before adorning your canvas with color, prep and prime your complexion with hydration heroes. Think serums, creams, and essences formulated with good-for-you ingredients that come together to create a naturally lit-from-within look. Makeup with skincare benefits (think hydrating foundation with a natural look and skin-refreshing blurring setting sprays) continues to have its moment.

 Classic Red Lip

From grandma’s beauty bag to yours, a rouge lip is always in style. From powerful pouts reminiscent of Hollywood glamour to a soft, subtle stain ideal for the modern minimalist, a swipe of bold color remains one of the quickest (and, dare we say, most fun) ways to elevate any ensemble.

Bring your bite into the 2020s with a playful take on this classic: two-toned lips. From ombré overlays to dimensional divinity, reach for lipstick makeup kits to craft your one-of-a-kind mouth moment.

Luxurious gold-cased lipsticks with colorful bases displayed in a neat grid.

Smokey Eyes

Subtle or showstopping, dimensional or diffused, gradient or glowing, a smokey eye is a tried-and-true technique worth returning to time and time again. And for good reason; this eye-catching effect is endlessly versatile, adaptable to effortless everyday looks or buildable intensity for evenings out. All you need are a few shades from your favorite colorful eye palettes.

Equally enduring as it is endearing, this little black dress of makeup is sure to take permanent residency in your present-day getting-ready routine. For a 21st-century touch, reach for complementary neutral shades to create a soft, smudged style. Next, complete your lid look with a hint of glow and shimmer from liquid eye shadows.

Vibrant eye makeup blending lilac, copper, burgundy, and lavender shades with shimmer.

About Pat McGrath Labs

Adorn your canvas with Pat McGrath Labs' high-performance cosmetics. Created by one of the world's most influential Makeup Artists, Pat McGrath Labs delivers defiantly decadent, must-have makeup for beauty lovers everywhere. With legendary longwear formulas, powerful pigments, and curated collections, it's makeup that transforms the everyday into the extraordinary. From industry-leading icons to fan-favorite bestsellers, shop lipstick, colorful eye shadows, and luxe skincare made for all-day artistry and endless exploration.

 From timeless to new age, captivate your canvas with cosmetics from Pat McGrath Labs at https://www.patmcgrath.com/

Location: 33 E 19th St #7r, New York, NY 10003, USA

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