Pat McGrath Labs

Four elements make the zodiac world go round: Fire, Earth, Air, and Water. Each element carries a unique energy that shapes personality. Even our cosmetics. If you’re curious about matching your makeup to your zodiac element, here’s a breakdown, no birth chart required. Fire   Have you ever met a Fire sign whose dynamic, passionate personality didn’t instantly make you want to be their BFF? Looking at you, Aries, Leo, and Sagittarius! Imaginative, inspirational, and insatiable, these trendsetters spark major makeup moments. Never afraid to play with color, these signs need an equally confident, captivating look: a red lip, a sharp eye wing, and a luminous, lit-from-within canvas. Earth It may go without saying, but Earth signs like Taurus, Virgo, and Capricorn are well-grounded for a reason. Pragmatic, practical, and a touch perfectionist, they're also finely attuned to their creative side, manifesting looks that feel like second nature. The Earth signs will search ...

Makeup isn’t just personal; it's an extension of your personality. The colors you choose, the way you gravitate toward certain cosmetics, and even how you apply your favorites are all a part of what makes you you . Whether you prefer a clean complexion or an avant-garde aesthetic, there’s a Pat McGrath Labs makeup must-have for you. So, here’s a quick makeup personality guide and some items to add to your cart on your next shopping trip. Discover essential makeup for every personality at https://www.patmcgrath.com/ Questions? Reach out to the Pat McGrath Labs customer care team at customercare@patmcgrath.com The Classic If a red lip and sharp wing are your signature style, then you might be a Classic. This look is all about timeless beauty that comes together oh-so-perfectly. Defined by a polished, precise, and put-together vibe, every step in your getting-ready routine is intentional and intuitive, just like you. Stunning Red Lips Your Pat McGrath Labs partner? T...

Movies and television shows have the power to transport you to another world, and so does makeup. Just as directors use a camera to bring their vision to life, your beauty bag favorites serve as the perfect creative tools, helping you craft a canvas ready to captivate. If you need some inspo, here are three makeup ideas inspired by iconic visual looks. Vivid, Daring Lips Halloween came early with this noir-gothic adaptation of a classic lip look. Opaque, obsidian, and all over, this vivid lip combines drama and deep color for those drawn to the dusk. All you need is a 2-in-1 lip duo or matte lipstick kits that include a liner for precise shading and a lipstick for ultra-pigmented payoff. Start by sculpting your shape, outlining your Cupid’s bow, and the corners of your mouth. Next, press the lipstick onto your pout and swipe on layers to heighten the drama for a full-coverage finish. A Royal Rouge Touch Ladies, gather round for a rich, royal, bright blush complexion. Eq...

What do flawless-feeling foundation (even after a long day), lipstick that lasts from dinner to drinks, and eye shadows that stay put once you clock out have in common? A little behind-the-scenes prep work! When your day calls for beauty that keeps up, these three techniques and tips can help you set and forget your makeup masterpiece for longer. Ready, Set, Powder! Smiling, sipping, snacking, your lips do it all. But when feathering of color starts getting frustrating, it's time to try a unique technique that requires a makeup staple likely already in your beauty bag. Boost the staying power of your favorite matte dark red lip color (and just about any shade) with setting powder. After applying lipstick, place a thin tissue sheet over your lips, then lightly dust the powder onto them with a fluffy brush. This simple step helps absorb oils from the mouth area, forming a barrier that keeps color and comfort locked in. Pat, Press, Perfect! We’ve all been there: applyi...

The internet has spoken: The “it” spring beauty trend is all about halos, wings, and cherubs for what’s dubbed the “angelic aesthetic.” Half dreamy, half lived-in, this seasonal shift is defined by heavenly features, a light hand, and a soft-focus finish that perfectly encapsulates whimsical wonder. Luckily, this look isn’t all-or-nothing. Play around with a few touches, some of your favorite makeup staples, or a couple of new techniques with these four angel-inspired looks. Lit-From-Within Skin Keeping your canvas simple? Float away with a complexion that gives delicate dewiness. Start with skincare prep staples like a hydrating cream or essence (or both!), enriched with vitamins that nourish and visibly boost your skin’s radiance. You can stop there for a natural glow or add divine dimension with a peel-off mask applied after your makeup masterpiece. Monochrome Makeup All-over color is one way to adorn your canvas. This style focuses on a unified front: a single shad...

Busy days call for makeup that does it all. From high-impact color to all-day wear, these six Pat McGrath Labs high-performance everyday essentials are up for the job. Discover longwear cosmetics from Pat McGrath Labs at https://www.patmcgrath.com/ For questions, email customer care at customercare@patmcgrath.com Start with the Foundation Morning meetings, afternoon errands, and 7 p.m. plans? Here are the Pat McGrath Labs must-haves to build your base for whatever the day holds: Skin Fetish: Sublime Perfection The System : This primer, foundation, and setting powder trio delivers customizable coverage and a soft-focus finish for skin that still feels like you. Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray : Lock in your makeup masterpieces with this 16-hour setting spray that keeps skin looking fresh and flawless day to night. Set Your Signature Style Some days call for a full face of makeup, others a soft reminder of what makes you you . From a bold lip...

The beauty world is full of trends (throwback to the full-coverage and contouring era of the 2010s). But the fundamentals, the classics that transcend trends and dutifully deliver decade after decade? They’re not going anywhere. Here are three iconic makeup looks with major staying power. Skin-First Complexion 20 years ago and 20 years from now, one thing will stay the same: Your beauty routine starts with skincare. Whether you’re creating minimal or major moments, caring for your skin doesn’t have an expiration date, and a healthy-looking, radiant glow will always be in . Before adorning your canvas with color, prep and prime your complexion with hydration heroes. Think serums, creams, and essences formulated with good-for-you ingredients that come together to create a naturally lit-from-within look. Makeup with skincare benefits (think hydrating foundation with a natural look and skin-refreshing blurring setting sprays) continues to have its moment. Classic Red Lip ...